Beijing - China's equivalent of Netflix, iQIYI, faced backlash on Monday over a new initiative that facilitates the use of actors' likenesses in artificially generated dramas and films.More than 100 celebrities have joined a platform to connect with makers of AI-generated content interested in using their image, a senior executive told a conference in Beijing.China's entertainment industry has rapidly embraced the use of artificial intelligence, with AI-generated films and shows a common feature on video platforms.